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Summer Ops Camp is the most relevant content for resorts looking to create, expand, or refresh their summer business. Gather your team and join us at the industry's premier summer ops event and play like a guest.

Questions: E-mail sarahw@saminfo.com

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WHAT TO EXPECT

  • Focus on growing summer business.
    We gather experts and fellow operators to share ideas and knowledge about how to increase your bottom line.

  • Latest and greatest.
    Learn about the next big summer attractions and activities, and meet vendors who supply them.

  • Operational best practices.
    Whether it's your aerial adventure park, summer tubing or mountain bike park, learn how to keep your customers and employees safe during summer months.

  • By the numbers.
    Deep dive into where to find, how to attract and retain the summer customer. Whether working with online travel agencies or distribution channels like Expedia or Viator or the importance of review sites like Trip Advisor.



2018 PROGRAM HIGHLIGHTS

SESSIONS

Summer Ops 2.0 so15holme
The low-hanging fruit of summer operations has been picked, and the market is maturing. Resorts in robust summer markets have found their own unique set of activities: mountain bike flow trails, adventure parks, zip lines, mountain coasters. Campgrounds, gem mining, bungee trampolines, glamping. Enter “Summer Op’s 2.0” – a deeper dive into the creation of a more comprehensive and curated mountain experience, with the goal of expanding demographic reach, increasing spend, lengthening visit times, encouraging repeat visitation, and establishing a unique destination within the ever-growing competitive marketplace. Think brand-specific theming. Comfortable places to play, eat, relax in the shade, enjoy water. Edutainment, where interpretive signage and knowledgeable guides tell the local story. Friendly and entertaining staff. And lots of Instagram moments! Using examples from across the country, including the host venue Lost Forest, this session will explore how resorts may continue to evolve their summer operations to meet the growing demands of the market.
Panelists: Claire Humber and Jason Hoover, SE; Rich Carr from CCY Architects

Oh, What I Wish I Had Known Then
There are myriad details involved in adding almost any summer activity to your operationas—many of them unimagined at the outset. Our panel of veteran summer operators outline the often overlooked aspects of summer operations—building staff culture, designing operating procedures, conducting inspections, guide training, keeping up with standards and technology, risk management, customer education—and how to manage it all.

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A key aspect of summer ops 2.0 is developing a unique and on-brand suite of activities that stand apart from the competition. Three case studies represent examples: jaw-dropping via ferratas at Jackson Hole and Mammoth; creative kids activities, such as Treetop Quest’s Spiderquest, Hobbit Village, KiddieQuest and Chick Pea Course; and the Woodward Copper Wrecktangle, Powdr’s clever adaptation of the ninja theme. Join experts from each of these operations to learn why they chose these activities and how they are performing.

Marketing: It Takes a Village (When You're Not the Only Game in Town)
In winter, mountain resorts are the primary draw to an area. Resorts have a keen understanding of their winter guest so it's easier to reach them and entice them to visit with marketing and sales efforts. In summer, though, mountain resorts compete with a broad variety of established attractions and activities. Plus, reaching and enticing guests is far more challenging since the customer profile is more complicated. So how do we convince visitors to choose a trip to the mountain versus going elsewhere? In many cases, it takes a village. This is the approach Aspen Snowmass is taking. In this session, learn how partnerships with local tourism organizations are helping the resort attract and learn more about the area's droves of summer guests, while expanding reach to attract more of these guests to the resort attractions, ultimately driving economic stimulus for the destination.
Panelists: Panel: Christian Knapp, CMO, Aspen Snowmass; Rose Abello, Executive Director, Snowmass Tourism; Kirsti Kavanaugh, VP Global Sales, Aspen Snowmass

Summer Ops on the National Forest
Join key stakeholders from the Forest Service as they lead a discussion with operators on how to implement your vision. The will offer advice on the process, from planning and permitting to implementation. They will talk about the mountain resort planning team in Colorado that has been successful at making ski area projects a reality. Gather intel that will save you time and money.

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Mountain Bike Park: Successful Female Mountain Bike Programs
Three female coaches will take campers out to learn about the ABCs (Action Stance, Braking, and Cornering) of DH Mountain Biking and how to cater and market mountain bike programs toward women.

Mountain Bike Park: Design and Construction of Flow Trails
Dave Kelly and the Gravity Logic team will lead campers through the design and construction process of the flow trails at Aspen Snowmass, starting at the rental shop.

Mountain Bike Park: Skills Park and Terrain Based Learning
Explore Aspen Snowmass's brand new skills park and learning zone for beginners and discover how to integrate TBL (terrain-based learning) into summer mountain bike operations.

Aerial Adventure Park: Ground School, Staff Training, Design & Construction
From design to staffing and everything in between, experience Aspen Snowmass's Lost Forest while exploring the importance of planning and training for aerial adventure parks.

Aerial Adventure Park: Rescue & Assist and Compliance, Legalities and TrainingIMG 1364
A discussion and demonstration of AAP rescue & assist methods, including compliance, standards and best practices. Is your program up to speed on the latest? Hear from experts on this important topic and avoid costly mistakes.

Camp and Kids Programming
With families, it’s all about the kids, and little kids in particular. How do you entertain and captivate this crowd in summer? We will explore the ROI of kids camps and how to integrate them into your summer activities, such as mountain biking and adventure parks. This session will take place in the state-of-the-art, award-winning Treehouse facility at Snowmass.


• Risk management: Summer exposures
• Events
• Adding water
• Getting the right mix of activities
• The dollars & sense of summer activities
• Regulation and standards update
• Staff training & cutlure
• Guest education

… and much, much more.

This year's Summer Ops Camp will have a slew of product demos by manufactures from across the country. Attendees will get the chance to try out new products ideal for summer offerings at your resort. From world-class mountain bike trails to cosmic tubing and everything in between, get ready to experience the mountain resort like your customer does!

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